About Us
Founded in 2014, Rhone is a performance lifestyle brand dedicated to championing mental fitness. Engineered for optimal style, comfort, and performance, our clothing is designed to enhance every aspect of the active individual’s life. Led by brothers Nate & Ben Checketts, Rhone is fueled by a clear vision: positively impacting lives through a commitment to physical and mental fitness, inspiring community, and crafting performance-driven products. Rhone’s purpose is straightforward yet impactful: to inspire those who challenge themselves in their relentless pursuit of progress. In addition to a robust E-commerce business and a strong wholesale presence, Rhone currently has 15 retail stores across the U.S., all of which are used for building community through various initiatives such as the brand’s signature Mind & Muscle events.
Our Values
We believe that every day at Rhone is akin to The Arena, a place where efforts are made and seen with error. It is expected that risks are taken in order to make a big impact on a little brand, where there lies the possibilities and opportunities to take these risks, fall short and try again.
“The credit belongs to the man who is actually in the arena…who strives valiantly; who errs, who comes short again and again, because there is no effort without shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.”
-Theodore Roosevelt
