Official Partner of the NBA and LPGA

LET'S GET EVERY HEAD IN THE GAME

Supporting Mental Fitness is a team sport.

As the only performance lifestyle brand that champions Mental Fitness, we’re on a mission to raise awareness and create opportunities for us all to build our mental resilience.

Kevin Love Fund

NBA Champion, five-time All-Star, and Rhone Ambassador Kevin Love is helping to break the stigma surrounding mental health, inspiring people to live their most fulfilling lives with the Kevin Love Fund (KLF). As an evidence-based organization, KLF focuses on research, education, and changing the narrative around the connection between physical and Mental Fitness.

Kevin Love - Head in the Game Headshot
Girls Golf Program - Mental Fitness - Side by side

LPGA*USGA Girls Golf

Rhone proudly supports the LPGA*USGA Girls Golf Program and Leadership Academy, empowering young female athletes to excel in golf — and in life. Guided by our commitment to Mental Fitness, resilience, and performance, we help equip these future leaders with essential skills for leadership, confidence, and a lifelong love for the game.

Athlete Development Fund

Peak performance takes time — and intention. The LPGA Athlete Development Fund provides LPGA and Epson Tour members with essential resources for every career stage, from nutrition and strength training to mental health and wellness services. Through this multifaceted approach to an athlete’s journey, we’re championing Mental Fitness alongside the LPGA, reminding players that their minds need training just like any other muscle.

Athlete Development Fund Side by Side - Mental Fitness LP

NBA: Let's Get Every Head in the Game

Standing strong with NBA All-Star Kevin Love, we’re opening discussions and enabling action around Mental Fitness on and off the court.

LPGA: Let's Get Every Head in the Game

Alongside LPGA players Lilia Vu and Lauren Hartlage, we’re fostering conversations and action around mental resilience in women’s sports.

Game behind the game

In this 3-part series, Game Behind the Game, we follow Sports Psychologist Julie Amato as she works with LPGA athletes, diving into the mental training that shapes their performance both on and off the course. Made possible through Rhone’s support of the LPGA Athlete Development Fund, this series highlights the powerful role of Mental Fitness in pushing limits and achieving excellence.

Forever Forward Stories

Every journey has its trials, but true progress lies in how we push through. Introducing Forever Forward Stories — a new series that shines a light on remarkable individuals redefining resilience and growth. Get a glimpse into their stories, mindsets, and how they live the ‘Forever Forward’ ethos. Watch the full story on YouTube.

Mind & Muscle events

Rhone’s Mind & Muscle events are a powerful blend of physical and Mental Fitness, designed to elevate resilience and well-being. As part of our unwavering commitment to Mental Fitness, each Mind and Muscle event foster both community and purpose. With over 50 events completed so far this year, we are on a mission to expand this network of like-minded individuals. Together we’re building a movement-one event at a time-that champions resilience, connection, and a relentless pursuit of progress. Follow @rhone on social, and sign up to learn more.