Partners in progress
As a premium apparel brand dedicated to championing both physical and Mental Fitness, we are proud to join forces with the NBA to inspire fans and athletes alike. To tip off the partnership, we are honored to welcome NBA Champion and five-time All-Star Kevin Love as our Brand Ambassador.
Together, we’ll continue to raise awareness around mental and physical well-being, because our minds are a muscle that need training as much as the others.
Jrue Holiday
As a two-time NBA Champion, two-time Olympic Gold Medalist, and 2023 Muhammad Ali Sports Humanitarian Award recipient, Jrue Holiday is a leader on and off the court. His commitment to Mental Fitness, community impact, and excellence in sport aligns seamlessly with Rhone’s mission, making this partnership a natural fit.
Off the court, Jrue and his wife, Olympic Gold Medalist Lauren Holiday, co-founded the JLH Fund to combat systemic racism and economic inequality by empowering Black and Brown entrepreneurs and supporting community-driven initiatives across the U.S.
![Jrue Holiday - SBS](https://images.ctfassets.net/wwsimpvssz3s/2gAq98GO9klsH8TrleqISO/40eba081d214c07113bc45aaed2b48cc/JRUEEEE.jpg)
Kevin Love
NBA Champion, five-time All-Star, and Rhone Ambassador Kevin Love is helping to break the stigma surrounding mental health, inspiring people to live their most fulfilling lives with the Kevin Love Fund (KLF). As an evidence-based organization, KLF focuses on research, education, and changing the narrative around the connection between physical and Mental Fitness.
![Kevin Love SBS Image](https://images.ctfassets.net/wwsimpvssz3s/7Did2NAKezn7DF8OizdZWI/6e699a28778df8ae137307b269d08f6f/LandingPage_NBA_SidebySide.jpg)